Beer in Bavaria has had an exceptionally high value since time immemorial. It is not just the proverbial “liquid bread” alone, but rather also the social “cement” of our culture, in which values such as conviviality, community, honesty, reliability and solidarity with the homeland play a major role. The deep roots in our region, continuously deepened over generations, form the nutrient base of the Ayinger Brewery. The quality of our beer, consistently awarded numerous prizes for its excellence, is consequently not just based on the select ingredients of our region and the capacities of our brewing art. Equally important is the spirit, the mindset, the very values with which we have performed our craft for over 130 years.
Strong financial, social and cultural commitment for the well-being of all concerned is therefore firmly incorporated into the production of our Ayinger beers – in the company, in the community and in the entire region. Beyond the realm of the world-famous Ayinger beer specialties, these crucial components have also contributed to creating a unique brand name philosophy: “Aying, a Complete Work of Art” as the brand was once described with perfect accuracy by a specialist journal. Maintaining this within the boundaries of genuine beer culture and preserving it for generations to come is our daily assignment.
Celebrator has a creamy head of tight bubbles contrasting beautifully with its profound dark robe. It is full-bodied and velvety from half a year’s aging. Although it is strong, it is not overpowering. There is a wonderful and complex balance between the various malts, the alcohol and the subtle hops. A complex fruitiness of roasted malt and whole hop flowers make Celebrator great as a party drink with friends and family at celebrations. Despite its richness, it has a faintly smoky dryness in the finish.
This beer was first brewed in 1978 to celebrate the 100th anniversary of our brewery. It has a golden-yellow color with a slightly flowery yeast, honey-ish aroma, tastes a little spicy and is full-bodied in initial taste, mild before swallowing and soft with a refined sparkle and fades with a well-balanced hint of bitterness. It is an especially drinkable and harmonious beer. Conrad Seidl, known as the Austrian “Pope of Beers”, on the Jahrhundert-Bier: “It is a malty beer that pronounces the precious earthy quality of malted barley.”