Rogue is a small revolution, which expresses itself through handcrafted Ales, Porters, Stouts, Lagers and Spirits, and this is the way we conduct our business. The spirit of the Rogue brand, even the name, suggests doing things differently, a desire and a willingness to change the status quo. A Rogue Ale, Porter, Stout, Lager or Spirit is crafted to give it unique character, innovative in its makeup and brewing, a process that has not compromised quality. We believe if a Rogue Ale, Porter, Stout, Lager or Spirit cannot be all of these things, it should not be made at all.
We do what we do to become a meaningful industry leader through the products we create and by building an organization that is successful without being big, bureaucratic, or common. To be a leader doesn't mean you have to be the biggest. The best leaders lead by example and by doing things the right way, even if it means going against the grain. Rogue will stand up to the big guy trying to bully his way into whatever business or territory he wants. Rogue will be David, only this David doesn't really care if the stone hits the giant or not. Just the idea of throwing the stone is exciting. We make products for the connoisseur, the entrepreneur, and the revolutionist.
In the early 1990s Dead Guy Ale was created as a private tap sticker to celebrate the Mayan Day of the Dead (November 1st, All Souls Day) for Casa U Betcha in Portland, Oregon. The Dead Guy design proved so popular with consumers and especially Grateful Dead fans, that we made it the label for our Maierbock ale. Even though the association with the Grateful Dead band is pure coincidence, we have gratefully dedicated Dead Guy Ale to the Rogue in each of us.
Style: German-style Maibock
In a bold collaboration with Mother Nature, we grow our own varieties of aroma hops at Rogue Farms in Independence, OR. We also string, stake, train, test, trim, separate, sort, kiln and cool them. Brewmaster John Maier meticulously selected and blended 7 varieties of our aroma hops to create the bold and balanced profile of our 7 Hop IPA.
Dedicated to the homebrewer in each of us! The homebrewer who inspired this creation is Chris Studach, a friend of Rogue’s resident wizard John Maier, who added a Northwest twist to the classic style by adding hazelnuts for the host homebrew at the 1993 American Homebrewers Association convention. Chris put the nut in nut brown!
Style: Brown Ale